Introducing the Digital Engagement Channel Playbook

By: Josh Ballard

Customers are reaching out to brands in higher volumes than ever before. At the same time, customer support budgets have stagnated. Put simply, brands must do more with less.

The solution is two-fold:

  • Using digital engagement channels to enable your agents to handle multiple customer conversations concurrently.
  • Integrating intelligent automation, including AI-powered solutions, into your digital channels that can resolve customer queries at scale, without the need to involve humans.

From private messaging, social media, and live chat, to email, communities, and IVR, there are an array of digital channels, each with a unique set of features, that your company can use to engage customers.

The beauty of digital-first engagement channels is that you can pick and choose the channels that are best suited to your brand.

You can start slowly by adding just a single channel or implement a broader, omnichannel customer engagement strategy that includes several channels to offer multiple customer touch points.

In the Digital Engagement Channel Playbook, we provide you with:

  • A detailed overview of the engagement channels available to your company
  • Real-world engagement channel case studies and best practices
  • Advice on how to power seamless engagement across channels


Download your copy today and start your journey to deliver exceptional customer experiences at scale.

 

Content Marketing Manager, Verint

Josh is an accomplished tech writer and content strategist with over a decade of experience in marketing, specializing in SaaS, contact center technologies, and artificial intelligence. As Content Marketing Manager at Verint, he crafts compelling, insight-driven content that educates, engages, and drives meaningful conversations around the future of customer experience and the use of AI to generate business outcomes.