Branch Workforce Management and Customer Engagement
Bank and credit union branches are evolving into true customer engagement centers.
Timely and accurate branch workforce forecasts, powered by Verint, help the bank make better decisions every day.
Faster client service in branch.
Branch staffing forecast accuracy.
Improvement to leave planning.
Capitec is South Africa’s largest retail bank. Founded in 2001, it serves more than 25 million active clients through 850+ branches and a workforce of over 17,000 employees. Its focus on affordable, personalized banking continues to drive strong results, delivering 30% year-on-year growth.
Every day, the branch network supports millions of clients, where time to service plays a critical role in the client experience. When clients arrive at a branch, they receive a ticket and wait to be assisted at a service desk. Until recently, around 11% of branch visits took longer than the bank’s service target, according to Piet Potgieter, Delivery Lead at Capitec.
With an average of 3.8 million clients served each month, this meant that around 320,000 people were waiting longer than expected for assistance. “We needed a modern way to plan capacity more accurately, so we could serve clients faster,” says Karl Senekal, Solution Architect at Capitec. “At the same time, we wanted to improve time to service while avoiding overstaffing and unnecessary overtime, supporting lower attrition and stronger employee engagement.”
Timely and accurate branch workforce forecasts, powered by Verint, help the bank make better decisions every day. These insights shape staff planning, support stronger engagement, and enable faster, more consistent service for clients.
As a result, time to service has improved by 54%, reducing average waiting times across 850+ branches. With 95% forecast accuracy, operational teams can plan with confidence and respond more effectively to daily demand.
Capitec set out to reduce client waiting times and deliver more consistent service across its branch network. To support this, the bank introduced Verint Workforce Management for Branches, alongside custom-built Capitec solutions. Together, these tools enable more accurate planning and better everyday service decisions.
The team introduced Verint WFM Branch Forecaster to better predict client demand throughout the day. By breaking forecasts into hourly intervals, branch managers can clearly see when demand is likely to peak and plan staffing more effectively.
This approach helps ensure leave decisions are fair and transparent for staff, while consistently protecting service levels for clients.
Capitec refined its use of Verint WFM Branch Scheduler to better match staffing to client demand. Scheduling rules were set to ensure branches are well resourced during peak periods, while still allowing time for breaks, training and leave. This balance helps teams feel supported and enables faster, more consistent service for clients.
To support continuous improvement, Capitec introduced new service planning KPIs that bring three measures together: forecast client demand, planned staffing, and actual time spent serving clients. Comparing these views highlights where service falls short, even when demand is accurately forecast, often due to scheduling or attendance gaps.
These moments, referred to internally as “own goals,” give managers clear accountability and help pinpoint exactly where service opportunities are missed, so they can act quickly and improve outcomes.
To make performance measures easier to understand and more engaging, Capitec introduced a competitive performance report built around familiar soccer and rugby themes. Branches, regions and business units earn or lose points based on how well they plan and deliver service, creating shared accountability and healthy competition.
As Potgieter explains: “We’re acting across the full workforce management cycle. This includes forecasting interaction volumes, using data to optimize staff schedules, aligning shifts with employee preferences, and managing activity throughout the day.”
“Teams can now clearly see time-to-service targets alongside actual performance at branch level, where targets were missed, where own goals occurred, and how many clients were served.”
Capitec delivered meaningful improvements across service, efficiency and staff engagement as part of its time-to-service initiative.
“Reporting has also improved,” says Potgieter. “Teams can now clearly see time-to-service targets alongside actual performance at branch level, where targets were missed, where own goals occurred, and how many clients were served.”
Bank and credit union branches are evolving into true customer engagement centers.
Determine the right staffing levels for each branch to drive efficiencies, sales and revenue growth, and CX.
Automate the creation of optimized schedules for bank and credit union branches.