The AI CX Reckoning Is Here—What Marketers Should Know In 2025
October 13, 2025
The margin for CX error has never been smaller. We’ve all heard that before, but our research produced a stark number: 78% of customers say they’ll switch to a competitor after just one bad experience.
As customer acquisition costs rise, maintaining customers for the long haul is critical. Loyalty is what everyone wants. Organizations that deliver exceptional customer experiences see 86% of customers likely to purchase again, and 81% likely to recommend the brand to others.
Today, successful marketing and CX leaders will recognize that AI is no longer a futuristic technology to experiment with—it’s a business imperative. Brands that thrive will embrace AI to deliver faster, better customer experiences across every channel.
Customers have spoken. The new imperative has arrived for AI-infusion to meet customers’ demands for lightning-fast, seamless experiences. Learn more from Anna Convery, Verint Chief Marketing Officer, in her recent Forbes article.