NASA Improves Visitor Website Experience via Qualitative Insights from Verint

By: Rob Lamoureux

The NASA website, which attracts all ages, averages nearly 50 million visitors annually—with traffic spiking around significant events such as launches, eclipses, and new research and findings.

In this case study, read how the Office of Communications, responsible for overseeing the NASA website, uses Verint to collect real-time feedback from visitors. As a result, it can better gather, analyze, and act on feedback at scale.

Furthermore, with these insights, it can guide improved content creation and usability, as well as inform changes to design and navigation for elevated CX.

Read the customer case study.

Robert Lamoureux

Rob Lamoureux is Senior Director, Global Customer Advocacy at Verint with 25+ years of enabling and energizing sales and marketing. He is well versed in orchestrating integrated, multimedia marketing, communications, customer advocacy, and customer success programs that propel brand awareness, accelerate customer demand, retain customer loyalty, and increase sales on a national and global scale. He combines expertise in strategic market planning, organizational leadership, and project management with strong qualifications in campaign program design, new product and service rollout, market launch, and customer experience.

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