Analyst Report

How Generative AI Will Transform Your CX Program

The time to embrace Generative AI (GenAI) in your customer experience (CX) program is now. Authored by Gartner®, this report* delves into the impact of GenAI across all aspects of customer experience, from understanding customer behavior to setting strategic direction and coordinating enterprise-wide initiatives.

The key takeaways:
  • Immediate Opportunities: Learn how GenAI is impacting the three core pillars of CX management and discover recommendations you can put into practice now.
  • GenAI Customer Experience Use Cases: Get insight into how your peers are using GenAI and the capabilities you should be utilizing in your immediate, near and long term CX strategy.
  • Critical Need for Governance: Read why expanding CX governance is essential to guiding the application of GenAI and mitigate potential risks.

Download the report to stay a step ahead of the competition and meet evolving customer expectations now.

* Gartner, How Generative AI Will Transform Your CX Program, Maria Marino, 4 December 2023
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

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