Executive Perspective

Top 4 Tactics to Improve Branch Customer Experience

The rapid adoption of digital channels has made it challenging for financial institutions to understand the new journey of their customers.

Here are four tactics banks and credit unions can use to improve customer experience, drive sales and revenue growth, and build more enduring customer relationships.

  1. Manage branch traffic more effectively
  2. Capitalize on appointment booking
  3. Ensure sales effectiveness
  4. Capture timely customer feedback

Learn more by reading the article Focusing on the branch customer experience┬áthat appeared in the March BAI Banking Strategies executive report today.

Author

Jackie Hudson

Jackie Hudson
GVP & GM, Branch Workforce Solutions
Verint

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