Bradesco Seguros Elevates Efficiency and Customer Experience with Verint

By: Rob Lamoureux

Bradesco Seguros is the largest insurance company in Brazil and Latin America. The company offers auto, life, health, dental, home, pension, and capitalization insurance for individuals and companies.

Sibeli Zaninelli, Senior Manager, Customer Relationship Center at Bradesco Seguros, shares how the organization used Verint Speech Analytics and Verint Quality Bot to implement customer experience (CX) and service advancements for improved operational efficiency and reduced costs.

Using these best-of-breed Verint solutions in tandem created an automated system whereby Bradesco can evaluate 100% of calls with considerably less human intervention while also verifying, processing, and validating words, terms, and phrases efficiently with speed and accuracy. As a result, and a testament to its CX and service advancements gained using Verint Speech Analytics and Verint Quality Bot, Bradesco saw a 9-point year-over-year increase in NPS, reduced product-related complaints by 55%, and achieved an approximate 70% reduction in resources allocated to standardized activities.

This leading insurer views these substantial improvements as evidence of the importance of CX automation and its ability to provide both immediate impact and sustained advancements over time.

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Rob Lamoureux is Senior Director, Global Customer Advocacy at Verint with 25+ years of enabling and energizing sales and marketing. He is well versed in orchestrating integrated, multimedia marketing, communications, customer advocacy, and customer success programs that propel brand awareness, accelerate customer demand, retain customer loyalty, and increase sales on a national and global scale. He combines expertise in strategic market planning, organizational leadership, and project management with strong qualifications in campaign program design, new product and service rollout, market launch, and customer experience.