Analyst Report

Forrester Report: Construct The Business Case For Digital Store Transformation

By Brendan Witcher, Forrester VP, Principal Analyst and Scott Compton, with contributors Fiona Swerdlow, Madeline Cyr, Nicole Murgia, Taylor Hansen

Retailers today are transforming their physical stores from places to shop to digital centers of engagement. Many technology solutions support this transition, including automated checkout, dynamic pricing, augmented or virtual reality, and facial recognition. This report shows digital business professionals how to use Forrester’s Total Economic Impact™ (TEI) methodology to plan, implement, and manage digital store solutions.

In this report, you will learn:
  • Why digitizing in-store experiences requires organizational input
  • A solid business case to prove investments will provide value to the retailer
Download the report and start building the business case for digital store transformation.

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