CX Transformation Takes A (Cross-Functional) Village

According to Forrester, 45% of customer experience professionals cite lack of collaboration across the enterprise as a challenge. This siloed approach causes enterprises to miss the mark when it comes to the benefits of CX transformation. In this session, Forrester analyst Faith Adams shares why experience management must span across the enterprise – collaborating with stakeholders from digital, the contact center, operations, research, and more.

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