Analyst Report

Gartner® Innovation Insight: Evaluate 100% of Service Interactions with Auto QA

Is your service organization still struggling with manual quality and 2%-5% interaction evaluations?

The Gartner Innovation Insight report references the importance of:

  1. Automating QA assessments to scale quality, minimize QA staffing costs and drive evaluations.
  2. Omnichannel QA – voice, live chat, email, and social media; human and AI agents.
  3. Auto QA in the future –service leaders expect the value of auto QA to double in the next 2 years; making quality at top 10 solution for service organizations.

The near real-time insights gained from Auto QA will shift the role of the QA manager from an interaction evaluator to a strategic leader with the insights needed to drive change, improve CX, and deliver tangible business outcomes.

Download the report to learn more!

Gartner, Innovation Insight: Evaluate 100% of Service Interactions With Auto QA, Jonathan Schmidt, Deborah Alvord, Brady Holbrook, 26, January, 2026.

Gartner is a trademark of Gartner, Inc. and/or its affiliates.

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