Analyst Report

Paving The Path To Omnichannel Commerce

Report by:

Brendan Witcher, VP, Principal Analyst, with contributors Fiona Swerdlow and Taylor Hansen

Success in today’s competitive landscape requires digital business leaders to meet customers’ omnichannel expectations. While many digital professionals have long recognized the need for omnichannel programs, many do not know how or where to start. This Forrester report serves as a guide to crafting an omnichannel roadmap that successfully bridges gaps between the organization’s current capabilities and its vision for future omnichannel programs.

Read this report to learn how to:
  • Chart strategies to select technology
  • Gain internal stakeholders’ support
  • Break down operational barriers and measure progress.
Download the report and learn how to begin successfully crafting omnichannel strategies.

Download the Forrester Report

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