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Move Beyond Surveys for a Holistic CX Strategy

Many organizations rely on surveys to measure customer experience (CX), but that’s no longer the most effective way to get a complete view of your CX – especially as consumers turn digital first. Here are three steps you can follow to move beyond surveys and connect departments for a holistic view of your CX.
  1. Realize the Limitations of Survey Data
  2. Create More Collaboration Between Your Digital Team and Contact Center
  3. Adopt the Latest Data Technology to Integrate CX Insights
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