Press Release

  • Survey of 1,000 UK consumers reveals Brits aren’t getting the most value from brands
  • The British stiff upper lip continues: 23% don’t feel valued as customers; 11% are unhappy with service received; but 52% have never complained in the last 3 years
  • Research calls for consumers to become more engaged and reap the rewards by becoming “Brand Champions”

 

WEYBRIDGE, 28 January 2014 —New research from customer service experts, Verint® Systems Inc.(NASDAQ: VRNT) and the Customer Contact Association (CCA), revealed that half of GB consumers don’t ever complain about services received from brands, and 23% don’t feel valued as a customer. Utility companies were at the bottom of the list when it came to service satisfaction levels, with 42% agreeing that they are happy with service levels, compared to supermarkets (78%), which led the charge.