Aberdeen Report - Voice of the Customer: How to properly listen & act on customer needs
Capturing Voice of the Customer has become critical for firms to understand the evolving needs of their current and potential customers. In fact, findings from Aberdeen's Customer Executive's Agenda 2018: How to Satisfy the Empowered Customer study shows that seven out of ten firms use multiple channels to regularly capture customer feedback and sentiment data.
This report from Aberdeen highlights how Best-in-Class firms stay in tune with customer needs by building and managing a top-notch Voice of the Customer programme.
Download the study read to learn about:
- The building blocks required to develop a Best-in-Class Voice of the Customer
- How to optimise Voice of the Customer data capture activities
- Turning data into insight that empowers your employees
- Using analytics to determine what influences customer sentiment and feedback
Research by: 
Aberdeen, Voice of the Customer: How to properly listen & act on customer needs
Aberdeen Group has published research which helps businesses worldwide to improve their performance. All rights reserved.
