Comparis Modernizes
Customer Engagement with Verint

Comparis is the leading Swiss Internet comparison service (www.comparis.ch), where customers can easily and quickly compare the rates and services of health insurance providers, other insurers, banks, and telecommunications providers as well as offers for properties, cars, and motorcycles. The organization was founded in 1996 by Richard Eisler, an economist, and employs more than 100 staff at its Zurich headquarters.

Comparis has a strong customer-focused strategy, utilizing user generated content where possible, to provide its 60 million customers with insight, advice, and relevant knowledge into their purchase decision – and ultimately save money. Until recently, much of that content was delivered through 20 message boards, comprising thousands of contributing customers.

Which bank offers the most preferential savings rate? Which motorcycle insurance provider includes a breakdown service as part of the policy? How does the quality of service in one hospital compare to the service in another? Answers to questions like these and thousands of others were available through message boards.

However, this online discussion forum had a problem. Dominic Stöcklin, Head of Social Media at Comparis picks up the story. “The message boards were a great platform for conversations in the form of posted messages and SEO data – but they didn’t really offer a valuable opportunity for long-term customer engagement. We wanted customers to have relevant discussions and more scope for expression and interaction, whether that is around insurance, health, finance, housing, or mobility. We also wanted to offer new features, such as rating services and partners. None of that was possible with the simple message boards.”

This situation coincided with Comparis’ decision to modernize its main website. That re-launch would prove the ideal springboard for replacing the fragmented message boards with a single, unified customer community.