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Intelligence : Executive Intelligence : CMO

Chief Marketing Officer

Marketing is a multi-dimensional, multi-layered process that requires clear insight into a number of diverse channels.  Many of the issues that you as the CMO have to control are measuring company success, understanding the customer and developing customer trends, managing costs, and not only maintaining but growing market share.  In today’s highly competitive and ever changing marketplace these challenges are at the best of times, daunting.

With the proper tools, you can quickly and economically realize a stronger brand reality, solicit, compile, and act on customer feedback, target market focus on your products, increase sales opportunities, reduce customer churn rates, gain insight into competitive intelligence, and keep your staff up-to-date on broad market conditions.

Verint® can assist you in the successful evolution of your organization through the implementation of any of our specialized and integrated solutions.  You may not know about Impact 360, you may never have heard of Verint but we are a leading provider of Actionable Intelligence® solutions for enterprise workforce optimization and security intelligence. Our solutions help government and enterprises make sense of the vast information they collect in order to achieve their performance and security goals. Today our solutions are used by more than 10,000 organizations in over 150 countries.

What is Intelligence In Action™?  It is the data your business already has that can help you make better decisions, reduce costs, improve performance, and reach your goals.  It does this through a series of fully integrated applications that analyze your business’ interactions and pulls the most relevant information to the forefront for your evaluation and understanding.  Here are some examples of how Verint can help deliver benefits to you.

  • Improve advertising/promotion efficiency:  Use Smart Inbox to gather samples of employees interaction with customers based on specific customer advertising/promotion campaigns. Publish feedback to all the appropriate areas of the business.

    Use Speech Analytics to quickly identify trends where customers mentioned advertisements or specific promotions.  This allows you to assess effectiveness.

  • Provide Insight:  Verint Nextiva analytics can help organizations increase revenue, reduce operational costs, and gain significant insight into customer behaviors.